Just one article this time:
http://www.nytimes.com/2003/06/22/magazine/the-marketing-of-no-marketing.html
What is unusual about PBR's situation? How have they tried to adapt? What do you think of PBR's strategy? With regards to the guy with the PBR tatoo, do you think it is unusual for people to have such strong ties to a brand (or even a brand of beer?) Are there any brands that you have such strong feelings for? Can you describe what the brand means to you and how you relate to it?
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