Ok.. nothing to read for this one. Here's the deal:
1. Pick an hour-long show that you'd expect would have product placement. The new Jay Leno one would be a good one. (A nature show probably wouldn't be)
2. Take out a piece of paper and make two columns. One for regular commercials and one for product placement.
3. Keep careful track of each product mention or visual within the show. Keep track of each commercial during the break.
4. List some of the product placements in your paper and how they did it.
5. Analyze the findings. How much product placement was there? Was it identified or not? Did the products overlap with any of the regular commercials? Was the product placement seamless or awkward? Did the target audience for the products seem to make sense for the typical audience who might be watching the show?
6. What are your thoughts on product placement? Are you ok with it? Why would some people not be ok with it? Does it bug you that shows have to integrate the products into their shows? Would it be better if it were kept out of shows? Any other thoughts?
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