Test #3

Intro to Mass Media
Test III (Take-home) • Due end of the day Friday 10/29 (midnight)

Rules:

1. Your main source for this test is the book, but you are free to use outside sources or our lecture. Please cite any outside sources at the end of the paper (you can choose the citation style: MLA, APA, etc.)

2. You can use fellow classmates.

3. The test must be written 100% by yourself. That means you can talk about the answers with a classmate, but when you sit down to write it has to be all yours. If it is too similar to another classmate's, I either won't take them or make both students redo it with new questions, depending on how similar they are.

Pick TWO questions to answer.

You should write about 2-3 double spaced pages for each answer.

1. (Chapter 7) Smart phones (Android, iPhone, Blackberry, etc.) are a relatively young invention. How do storage technology, user interface, and interactivity differ on smart phones compared to regular telephones or cell phones? Why are these three aspects important to smart phone designers?

2. (Chapter 8) How has the evolution of networks created a shift in the power from traditional mass media companies to consumers? What important legal issues come into play?

3. (Chapter 9) How (and why) should marketers take advantage of social media when trying to promote their products? What examples have you seen? What ethical issues should they be aware of?